Google Analytics for CMS Sites


Google Analytics is available on CMS sites. We have developed basic instructions to help with your initial review of Google Analytics. We encourage you to learn more about analytics possibilities by exploring GA4 Documentation.

Transition to Google Analytics 4 (GA4)

Universal Analytics (UA, 2012-2023) will stop collecting new data on July 1, 2023. Data will still be available to view for 6 months after this date. If you want to keep your legacy data, follow Google's instructions for exporting your Universal Analytics data.

GA4 has replaced UA as Google's default program for digital analytics measurement. All CMS sites are currently collecting data with GA4.

Working in GA4 is a change from UA, so we suggest users request access now to get used to the interface before UA stops collecting data.


Steps to Take

1. Request access

  1. You will need an email linked to a Google account. Many accounts have this by default. School of Medicine users will need to set up their own Google account.
  2. Email and tell us which CMS site(s) you need analytics access to. Unless otherwise specified, we will provide access to the GA4 account.

2. Choose the site property and profile you want to view

  1. Go to Google Analytics.
  2. Click Sign in and enter your account information
  3. Click on All accounts at top left, just to the right of the Google Analytics logo
  4. In the pop-up window, click on an Analytics Account (in the first column) to see the available Properties (in the second column, the sites you have access to)
  5. Select property: from the list of properties (websites) you have access to, choose the analytics set you would like to review.

    Note: Universal Analytics properties are marked by 'UA' before the property number. If you don't have access to the GA4 property for your site, contact us at

    In the screen-shot example below, the user has access to both UA (second line: UA-#) and GA4 (third line: #) for the Blink website:

Screenshot: Select the analytics property


Google Analytics 4 (GA4)

GA4 has replaced Universal Analytics (UA) as Google's default program for digital analytics measurement. 

Below is a brief description of both Page Views and Events, which provide insight on how many people are visiting your page and what links and downloads they are viewing. We encourage you to explore GA4 features.

Page Views

Page Views can be an indicator of how good or useful your content is to visitors. (Bullet numbers reflect the number in the image.)

Page view video overview:

  1. GA4 identifies page views through the Engagement section, subsection Pages and Screens.

  2. This section automatically sorts data by the "Page Title and Screen Class" option.
    1. Until you get familiar with the various program options, changing the sort to Page path and screen class will allow you to see the folder structure and therefore more easily search the paths to find your page.
    2. Additionally, you can type a path into the search bar at the top of this section and see a list of only results that contain that path. For example, typing "/technology/email/" would provide you with all pages and subfolder pages within the technology/email/ folder.
  3. You can also increase the number of returns per page from the automatically default setting of 10 up to 250.
  4. Click the date range and you will be able to change the start and end dates of data records.

Screen shot of the analytics download

Download data for further review

To sort views by folder (what was called Content Drilldown in the earlier UA version) you currently have to download the list as a PDF or .csv (Excel spreadsheet compatible) extension and sort manually.

To download the list:  


GA4 automatically records the most popular Events for the site. Information on these terms can be found on the Google Support Portal ( 

You can see the most popular events in the the Engagement  > Events tab. Click on the blue event link to open a dashboard with information about these events.   

Screen shot: Analytics events

Custom Events can be modified, or custom events created to delve more deeply into site results:

Note: If you find that you cannot create custom events, contact and request an analytics permissions review. Include which site you are working on.

Additional Links

About the Home Page

Explore Real Time Reporting


Google Universal Analytics (UA)

UA is the legacy version of analytics. UA will stop collecting new data on July 1, 2023. Data will be available to view for 6 months after data collection stops. Most Google Analytics data is sent in the form of pageview hits and event hits.

Find the page(s) you want to analyze

After selecting the profile, you'll see overall data for the entire site. To get information on specific content:

  1. From the left column select Behavior.
    Analytics Behavior
  2. Select Site Content.
    • Select All Pages to see content listed in order of popularity.
    • Select Content Drilldown to drill down into site content by folder.
    • Enter the name or partial name of a page in the search box to go directly to that page:

      Screen shot of UA content

Analyze the data

  1. Date range: Defaults to 1 month. You can reset this range for the time period you're interested in.

    Google UA screen shot: Analyze the data

  2. Pageviews: The number of times users visited this page, including repeat visits by the same users.
  3. Unique Pageviews: The number of times users visited this page, not including repeat visits by the same users.

Download data for further review

 In the Export drop down at the top of the page, choose the report format you prefer:


Additional Links

See these links for more information on Google Analytics data: